For the provision of our websites and/or online services (including the provision of apps) we process personal data as follows:
1. Data processing in connection with the provision of websites / online services / apps
Whenever a user visits our websites, online services and/or our apps, our system automatically processes data and information from the accessing device/computer system in an automated manner. The following data is processed (hereinafter “Log Data”):
- information on the type of browser and the version used
- the user’s operating system
- the user’s Internet service provider,
- the user’s IP address
- date and time of access,
- websites from which the user’s system accesses our website,
- websites accessed by the user’s system via our website,
- the user’s movements on our website (e.g. click rates, duration of use); the so-called log data do not allow a personal reference to the user.
1.1. Purpose and legal basis
The collection and processing of Log Data (in particular IP addresses) take place for the purpose of providing our websites, online services and/or apps to the user (including the content provided on it), i.e. for the purpose of communication between the user and our web or online services. The IP address is temporarily stored for the duration of the respective communication process. This is necessary for addressing the communication between the user and our web and/or online platform and/or for using our web and/or online services. The legal basis for such data processing is Art. 6 (1) lit. b GDPR and such processing will be carried out in compliance with the E-Privacy Regulations for the duration of your visit / usage.
Any processing and storage of the IP address in log files beyond the communication process take place for the purpose of ensuring the functionality of our web and online platforms, optimizing these platforms and ensuring the security of our IT systems. Art. 6 (1), lit. f GDPR (protection of legitimate interests) is the legal basis for any storage of the IP address for these purposes beyond the communication process.
1.2. Data deletion and storage period
We will delete data as soon as they are no longer necessary for attaining the purpose for which we processed it. In case of data collection for providing the website, the data will be deleted when the respective session – the website visit – has ended. Any further storage of Log Data, including the IP address, for the purpose of system security may take place in accordance with mandatory law. Further processing and/or storage of Log Data will be possible and permissible if the users’ IP addresses are deleted or masked to such an extent that it is no longer possible to allocate the Log Data to an IP address. This applies except for further processing of data in the cases listed below (e.g. cookies etc.)
1.3. Possibility of objection and removal
The processing of Log Data for the provision of the website, including the storage of Log Data in log files within the aforementioned limits, is essential for the operation of our website. Therefore, the user has no possibility to object to it. This shall not apply to the processing of Log Data for analysis purposes, c.f. Section X.3 (depending upon the respective analysis tool used and the type of data analysis (personal / anonymous / pseudonymous)).
2. Use of cookies
Our website uses cookies. Cookies are text files stored in or by the Internet browser on the user’s computer system. Cookies do not contain programs and cannot place any malcode on your computer. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the system to identify the browser when the user visits the website again. Depending on the respective type of cookie and the possibility of allocating a cookie to an IP address, it is, however, possible that the user will be personally identifiable. We do not carry out such allocation, and/or anonymize the IP address in order to exclude such allocation (see Section X.3 for further details).
When using cookies which allow a personal identification to the user, we obtain your consent for such usage via a so-called cookie banner (see section 2.1, below).
We differentiate between two types of cookies: (i) technically necessary or essential cookies and (ii) non-essential cookies which require the consent of the users:
(i) We use technically necessary or essential cookies to make our web and/or online offerings more user-friendly. The following data are stored in our technically necessary cookies and transferred to our systems:
- adoption of language settings
- memorising of search terms
- data on the end device / PC and its settings
- articles in an online shopping cart
- log-in data
(ii) “Cookies which require consent,” including so-called “functional cookies”, contain all cookies for whose installation or utilisation prior granting of consent by the user is required. Such cookies can include comfort, performance, statistical/analytic and/or advertising or marketing cookies. We differ the following types of cookies that require consent:
- Functional or comfort cookies enable us to improve the comfort and user-friendliness of our websites and to provide a range of different functions. E.g..: comfort cookies can be used to store search results, language, layout and/or display settings.
- Performance cookies collect data on how you use our websites. For example, performance cookies help us to identify especially popular parts of our websites. This enables us to adjust the content of our websites to your needs and thus to improve our offers for you.
- We utilise statistical or analytic cookies to analyse user interaction with our web and/or online offers for the purpose of advertisement, market research or optimisation of our offerings. Further information can be found on our cookie banners.
- We utilise cookies for marketing purposes / third party cookies in order to send you relevant advertisement and promotional information, e.g., based on the websites you have visited. Advertisement cookies are, as a rule, not from our web servers, but from third-party providers. This includes for example the integration of the ‘like’ button. When it is clicked on, Facebook leaves its ‘own’ cookie on the relevant browser. The cookies of third-party providers can never be sought and/or analysed by us. The third-party providers, who set the respective Cookies based on your consent, are solely responsible for the use of such cookies; we have no possibility or influence to/on its usage and/or the processing of data based on such cookies. You can prevent the placing of third party providers’ cookies by taking the measures described in Section X.2.3 and Section IX.3. If you do not allow these cookies, you will experience less personalised advertisement.
An overview about all providers with whom we cooperate and who use cookies – subject to user’s consent if required – can be found in our cookie settings available at https://www.easytrip.ie/cookies/ .
2.1. Purpose and legal basis
The purpose of using Essential Cookies is to simplify website usage. They are essential for certain website features, which require the recognition of the browser even after a website change. We use Essential Cookies for the following purposes:
- adopting language settings,
- memorising search terms,
- data on the end device / PC and its settings
- articles in an online shopping cart
- log-in information.
The user data collected by Essential Cookies will not be used for creating profiles. The usage of Essential Cookies is based on Article 5(3) of the E-Privacy Regulations the further data processing is based on Art. 6 (1) lit. b GDPR, as far as the usage of Essential Cookies is necessary for the provision our web and/or online services, otherwise based on Art. 6 (1) lit. f GDPR, as the usage is also necessary for the purpose of providing web and/or online services within our legitimate interests.
Cookies which require a consent or Non-Essential Cookies are used to improve the quality of our website, its content and/or its usability. Because of such cookies, we learn more about the usage of the website, which enables us to optimize our websites continually (see above). With Performance and/or statistical/analytic Cookies we collect data on how our website is used. This enables us to improve the content and the user-friendliness of our website, e.g. through personalization. Cookies for Marketing Purposes are used to send you relevant advertisement and other similar promotional information. The above-mentioned cookies can be placed either by ourselves or third-party providers whose services we use on our websites. The third-party service providers are exclusively responsible for these cookies, we do not have any influence on their use; the use including the purposes and legal bases of the data processing are stated in the third-party’s data privacy terms.
Cookies that require consent will only be set / used if the user has given his/her prior consent to such use (Art. 6 (1) lit. a GDPR in connection with Article 5(3) of the E-Privacy Regulations and which may also include consent to data processing outside the EEA pursuant to Art. 49 (1) lit. a GDPR, if applicable).
2.2. Data deletion and storage period
Cookies are stored on the respective device of the user (smart device / PC) and will be transmitted from there to our websites. We differentiate between so-called permanent cookies and session cookies. Session cookies are stored during the duration of a browser session and will be deleted when the browser is closed. Permanent cookies will not be deleted when the respective browser session ends, but are stored on the user’s device for a longer period.
2.3. Objection and removal
When visiting our websites, users are, by means of an info banner, informed about the use of cookies. The user’s consent to the processing of his/her personal data will be obtained via the banner, including the consent to a data processing outside the EEA in accordance with Art. 49 (1) lit. a GDPR.
As user, you have full control over the usage and storage of cookies. By changing the settings in your Internet browser, you can generally deactivate or restrict the transfer of cookies. You can delete already stored cookies at any time. This can also take place in an automated manner. If you deactivate Essential Cookies for our website, it is possible that not all functions of the website can be used to their full extent.
You may object to the use of cookies which require a consent at any time with effect for the future (except for Essential Cookies); you may exercise your opt-out right via the info banner or via the aforementioned browsers’ setting options.
3. Web analysis/use of analysis tools
In order to optimize our websites and adapt to the changing habits and technical requirements of our users, we use tools for so-called web analysis, which use cookies (see above). We measure e.g. which elements the users visit, whether the information searched for is easy to find, etc. This information is only interpretable and meaningful at all, if a relatively large group of users is analyzed. For this purpose, the data collected is aggregated, i.e. combined into relatively large units.
Such analyses enable us to adapt the design of our websites or optimise content in cases where, for example, we discover that a significant number of visitors use new technologies or fail to find, or have difficulty finding, an existing piece of information.
On our web and online platforms, we carry out the following analyses and use the following web analysis tools:
3.1. Analysis of Log Data
The use of Log Data for analysis purposes takes place exclusively on an anonymous basis; there is neither a link between Log Data and personal data of the user, nor between Log Data and an IP address or a cookie. Therefore, such analysis of Log Data is not subject to the provisions of the GDPR under data protection law.
3.2. Google Analytics / Google 360
For analysing website usage, we use the web analysis service “Google Analytics” respectively Google 360 from Google (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google AnalyticsBoth tools use “cookies” to analyse the customers’ use of the website on a pseudonymous and/or anonymous basis.
The information generated by such cookie concerning your use of the website will be transferred to a Google server in the USA for storage. On this website, IP Anonymization is activated so that your IP address will be shortened prior transfer within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases, your full IP address will be transferred to a Google server in the USA and will then be shortened there. On our behalf, Google will use the aforementioned information to evaluate the use of the website, to put together reports on the website activities and to provide the website operator with other services relating to website and Internet usage. The IP address transmitted by your browser within Google Analytics will not be combined with other Google data.
The legal basis for the use of Google Analytics using cookies is Art. 6 (1) lit. a GDPR in connection with Section 4 para. 3 (security of processing) of the E-Privacy Regulations (consent); user consent will be obtained via our cookie banner (see Section X.2) and can be revoked at any time via the cookie banner / the cookie settings. As far as personal data generated by cookies, are transferred by Google to servers outside the EEA (eg the US) and processed there, the consent includes such transfer and processing pursuant to Art. 49 (1) lit. a GDPR. Further information on data protection at Google Analytics can be found at https://support.google.com/analytics/answer/6004245?hl=de.
If you do not wish to have your data evaluated by Google Analytics, you have in addition the following options:
- By clicking on the following link, you can install an add-on, which places an opt-out cookie preventing the future collection of your data by Google Analytics: http://tools.google.com/dlpage/gaoptout?hl=de
Note: If you delete your cookies, the opt-out cookie will also be deleted and you need to re-activate it, if necessary.
- By downloading and installing the browser plugin available under the link (http://tools.google.com/dlpage/gaoptout?hl=de), you can prevent the processing of data (including your IP address) generated by the Google Analytics cookie relating to your use of the website
We use Google Analytics for statistical purposes and for evaluating data from AdWords and the double-click cookie. You may deactivate Google Analytics via the Ad Preferences Manager (http://www.google.com/settings/ads/onweb/ ).
3.3. Google Tag Manager
We may use the Google Tag Manager on our websites. Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The tool itself (which implements the tags) is a cookie-less domain and does not collect any personal information. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If disabled at the domain or cookie level, it will remain disabled for all tracking tags implemented with Google Tag Manager.
For further information about Google Tag Manager, please visit the following Link: https://www.marketingplatform.google.com/about/analytics/tag-manager/use-policy/ and/or https://www.google.com/intl/de/policies/privacy/index.html (section “Data we receive based on your use of our services”).
3.4. Google API
Google APIs are an application programming interface (API) developed by Google that enables communication with Google services and their integration into other services. Google APIs offer functions such as analysis, machine learning as a service (Prediction API) or access to user data (provided authorization to read the data is granted). Another example is an embedded Google map on a website owner’s website, which can be accessed using the Static Maps API, Places API or Google Earth API.
Further detailed information can be found on the Google website at the following link https://policies.google.com/privacy.
3.5. Google Static
With the Maps Static API, a Google Maps image can be embedded on our website. The Maps Static API service creates the map based on URL parameters sent via a standard HTTP request and returns the map as an image that can be displayed on the website. Further detailed information can be found on the Google website at the following link: https://policies.google.com/privacy
3.6. Cookiebot by Cybot
We use the Cookiebot software from Cybot on our websites. The cookie scanner automatically creates a legally compliant cookie banner with a corresponding cookie declaration for website visitors. Cookiebot collects and stores user data such as the IP address in anonymized form, technical browser data, the current website URL and the cookies permitted by the user as proof of consent. Cookiebot only stores this data locally. Further detailed information on Cookiebot can be found on the website https://www.cookiebot.com/de/privacy-policy/.
3.7. WordPress
This website is powered by WordPress, a content management system (CMS) used to manage and publish the content on our site. WordPress provides the platform that allows us to create, update, and maintain our website efficiently. WordPress takes security seriously and continuously works to enhance the safety of its platform.
For more information on how WordPress ensures the security of the website and user data, please refer to the official WordPress Security Page.
4. Marketing / Layout / Social Media PlugIns
On our web and online platforms, we offer you to register for our newsletter; the information in Section IX applies accordingly. Furthermore, advertisement tools and Social Media PugIns are used. In detail:
4.1. Google Marketing Platform (formerly DoubleClick)
On our websites / apps, we may – in some cases – use the Google Marketing Platform (formerly DoubleClick), a service of Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (“Google”).
This service uses cookies to present you with ads that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser or device in order to check which ads were displayed in your browser and which ads were viewed. This can improve campaign performance or, for example, prevent you from seeing the same ad more than once. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser’s website with the same browser and makes a purchase.
Based on the technology used, your browser automatically establishes a direct connection with Google’s server. Please note that we have no influence on the processing of this data by Google. According to the information provided by Google, Google receives through the integration of DoubleClick the information that you have called up the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the Google learns your IP address and stores it. The collected information may be transferred to Google servers in the USA.
The legal basis for the usage of Google Marketing Platform using cookies is Art. 6 (1) lit. a GDPR which we rely on in conjunction with Section 4 para. 3 (security of processing) of the E-Privacy Regulations (consent); the required consent is obtained via our cookie banner (see section X.2) and can be revoked at any time via our cookie banner / cookie settings. As far as personal data generated by cookies, are transferred by Google to servers outside the EEA (eg the US) and processed there, the consent includes such transfer and processing pursuant to Art. 49 (1) lit. a GDPR.
Further information on the Google Marketing Platform may be found at https://marketingplatform.google.com/about/ and on data protection at Google in general at https://www.google.de/intl/de/policies/privacy .
4.2. Google Ads Remarketing, Google Display & Video 360
On our websites / apps, we may – in some cases – use the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), in particular Google Ads Remarketing, Google Display & Video 360.
Through this technology, users, who already visited our website and/or online platforms and who are interested in our services, will be addressed again with targeted advertisement on the websites of the Google Partner Networks. The display of advertisement is carried out via cookies. With the help of these cookies, the user behaviour on our websites can be analysed and then be used for targeted product recommendation and interest-based advertisement. Google does not merge the data collected in the context of remarketing with your personal data. Google uses pseudonymization in the context of remarketing. The collected information will be transferred to Google servers in the USA.
The legal basis for the usage of Google Ads Remarketing by using cookies is Art. 6 (1) lit. a GDPR which we rely on in conjunction with Article 5(3) of the E-Privacy Regulations (consent); the required consent is obtained via our cookie banner (see section X.2) and can be revoked at any time via our cookie banner / cookie settings. As far as personal data generated by cookies, are transferred by Google to servers outside the EEA (eg the US) and processed there, the consent includes such transfer and processing pursuant to Art. 49 (1) lit. a GDPR.
If you do not want to receive targeted advertisement, you can deactivate the use of cookies by Google for this purposes by visiting https://www.google.de/settings/ads/onweb Alternatively, the users can deactivate the use of Third Party Cookies by visiting the deactivation website of the Network Advertising Initiative http://optout.networkadvertising.org/?c=1.
4.3. Web Fonts
For uniform representation of fonts, we use Web Fonts provided by Monotype GmbH (fonts.com respectively fast.fonts.net). When you access our website, your browser downloads the necessary fonts in the browser cash in order to correctly display the website content.
For this purpose, your browser has to connect to the servers of fonts.com. Thereby, Monotype GmbH registers that your IP address accessed our website. We use Fonts.com’s Web Fonts for a uniform display of our online platforms. This corresponds to a legitimate interest within the meaning of Art. 6 (1) lit. f. GDPR. If your browser does not support Web Fonts and/or you have blocked Web Fonts in your browser, your computer will use a standard font.
For further information about Web Fonts please refer to https://www.fonts.com/info/legal and the Data Protection Declaration of Fonts under https://www.fonts.com/ info/legal/privacy and the data protection declaration of Monotype GmbH: https://www.monotype.com/legal/privacy-policy/.
4.4. Google Maps
On our websites, we may use maps from the service Google Maps of Google LLC via API. In order to fully display the content in your browser, Google has to collect your IP address; otherwise, Google cannot deliver/display the incorporated map content. In the event of contract fulfilment, Art. 6 (1) lit. b GDPR is the legal basis for such data processing as well as Art. 6 (1) lit. f GDPR in the context of a legitimate interest while using our website as the IP address is necessary for displaying the content. Please note that Google has its own data protection policies, which are independent from ours. We take no responsibility or liability for these regulations and procedures. For further information about the data processing by Google, please refer to the Google Data Protection Regulation under https://www.google.de/intl/de/policies/privacy/.
4.5. Social Networks / Social Media Plugins
We incorporated plugins of several social media networks on our websites. These plugins provide different features whose subject and scope will be defined by the operators of the social networks. We use a 2-click-procedure for a better protection of your personal data. By clicking the button directly next to the respective plugin, the plugin will be activated which will be marked by a colour change of the plugin button from grey to colourful. Afterwards, you can use the respective plugin by clicking on the plugin button. Please note that the IP address of your browser session can be linked to your own profile on the respective social media network if you are logged in at this time. Equally, a visit of our website can be linked to your social media network profile if it recognizes you through a previously set social network cookie that is still present on your computer.
Please note that we are not the providers of the social media networks and that we do not have any influence on their data processing. For further information, please refer to the following links or addresses:
Facebook
We incorporate plugins of the social media network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA on our websites. You recognize the Facebook plugins by the Facebook logo or the “Like“ button on our website. For an overview on the Facebook plugins, please refer to: http://developers.facebook.com/docs/plugins/.
If you activate the plugin, your browser will be directly linked to the Facebook server. Thereby, Facebook receives the information that you visited our site with your IP address.
Please note that we as provider of the website do not have any knowledge about the content of the transferred data and their usage by Facebook and that we are not responsible for the data processing by Facebook. For further information, please refer to the Facebook Dara Protection Declaration under http://de-de.facebook.com/policy.php.
Facebook Connect
Instead of registering directly on our website, you can register via Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.
If you decide to register with Facebook Connect and click on the “Login with Facebook”/”Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile with this website or our services. This link gives us access to your data stored on Facebook. These are above all:-
- Facebook name
- Facebook profile and cover picture
- Facebook cover picture
- E-mail address stored on Facebook
- Facebook ID
- Facebook friend lists
- Facebook Likes (“Like” information)
- Birthday
- Gender
- Country
- Language
This data is used to set up, provide and personalize your account. Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .
Further information can be found in the Facebook terms of use and the Facebook privacy policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.
Instagram
In connection with our websites and online offerings, we make limited use of functions of the service, Instagram. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
When you logged in to your Instagram account, you can link the content of our pages with your Instagram profile by clicking on the Instagram button. Instagram will then be able to connect your visit to our pages to your user account. Please note that as a website provider, we receive no information about the content or the use of the data transferred by Instagram.
For further information, please refer to the privacy statement of Instagram: https://instagram.com/about/legal/privacy/.
VIMEO
We integrate the video portal of the US company Vimeo on our websites. The functions are offered by Vimeo.com, Inc, 330 West 34th Street, New York 10001, USA. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
Twitter
Functions of Twitter Inc. are integrated on our websites, which are operated by Twitter International Unlimited Company One Cumberland Place Fenian Street Dublin 2 D02 AX07 Ireland. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
5. Contact form and E-Mail contact
On our website, you can find a contact form, which the user can use for electronic contacting. If the user submits this contact form, the data entered in the contact form will be transferred to us and then stored by us:
- full name (name, surname)*
- phone number*
- email address*
- customer number
- licence plate
*mandatory information, which are necessary for the registration, are marked with an asterisk as mandatory field (i.e. in the contact form).
At the time of sending the message, the following data will also be processed and stored:
- the user’s IP address
- date and time of the sending
Alternatively, you can also contact us via the indicated email address. In this case, all data transferred with the email will be stored. In no case, data will be transferred to third parties, except, when we have to resort to third parties for the processing of the request.
5.1. Purpose and legal basis
Data will only be processed for the purpose of the processing of the respective request respectively the respective user request. All further data collected during the sending process serve to prevent a misuse of the contact form and to ensure the security of our information technology systems.
If the data processing takes place for the purpose of the fulfilment of a customer order or a customer request, Art. 6 (1) lit. b GDPR is the legal basis, no matter whether the contacting takes place via the contact form or via email. In case of the existence of a user consent, Art. 6 (1) lit. a GDPR is the legal basis for the processing. Legal basis for the collection of additional data during the sending process is Art. 6 (1) f. GDPR; the legitimate interest lies in the prevention of misuse and ensuring system security (see Section IV.2).
5.2. Data deletion and storage period
Data will be generally deleted as soon as we do no longer need it for attaining the purpose for which we collected it. In respect to the personal data from the input mask of the contact form and the data sent by email, we will delete the data when the respective communication with the user has ended and/or the user’s enquiry has been answered definitively. The communication shall be deemed ended, or the enquiry definitively answered, if it is evident from the circumstances that the matter concerned has been definitively resolved. If continued storage of the data is necessary for the reasons specified in Section IV.7, the data shall be stored and blocked instead of being deleted.
Data collected additionally during the sending process will be deleted as soon as they are no longer necessary for the purpose of their collection.
5.3. Right to object and removal
The user has the option of discontinuing the communication with us and/or withdrawing his/her enquiry and objecting to the corresponding use of his/her data at any time. In such case, all communication is stopped and all personal data stored in the course of contact with the user will be deleted, subject to further storage of the data for the reasons mentioned in Section IV.7.]